The Brand Box

Our Brand Anthem: Live Brighter

To us, Live Brighter is more than just a tagline. Connected to our very name, it's a general call to action for individuals of all backgrounds to pursue the very best for their personal health and that of their loved ones. It means different things to different people, and we like it that way. Because no matter where you are in your wellness journey - whether you're a seasonal veteran looking to optimize your regimen or a beginner who's in need of some guidance to get started - we believe the quest for better health should be available to everyone. And...

Live Brighter: Behind the Scenes

Reinvigorated: The Forever Young Foundation

At Solaray, we believe everyone is entitled to better health and the ability to Live Brighter. Through our parent company The Better Being Co., we have partnered with the Forever Young Foundation to increase access and availability to nutritive health products for children and young adults. NFL Hall of Famers Steve Young and Jerry Rice created Forever Young to help children and young adults access resources and programs to achieve optimal physical, social, and emotional wellness. Solaray and The Better Being Co. will help supply funds and product donations to empower Forever Young to achieve its  mission and vision, playing...

Replenished: One Tree Planted

This is just the beginning. PCR bottles, vertically-integrated production, and solar power are just the start.  Solaray and The Better Being Co. have begun an initiative to plant one million trees in countries like India, Malaysia, and the U.S. (starting with our own backyard in Utah) by 2025, giving back to regions that provide the natural resources to create our products. As part of this venture to plant one million trees, we have partnered with One Tree Planted to plant 50,000 trees in the second half of 2021 alone. Through planting these fruit-bearing trees, this effort will also support the...

Reduce: Our Search for Cleaner Solutions

In lieu of constructing an additional space for manufacturing facilities, Solaray reconditioned a former military base from the 1940s to house our research, testing, and production teams. This facility also offers sufficient space to stock our raw materials, testing equipment, and all finished products.Our vertically-integrated production layout was also established to significantly reduce production travel emissions.Additionally, we have started installing solar panels as an alternative energy source, powering the processes and products that help you Live Brighter.

Our Testing Protocols

To bring you only the best. Quality: It’s a word that’s used frequently in our industry today, but one that’s difficult to achieve. At Solaray, this has been part of our DNA since the beginning. Quality is something we treat with the utmost importance and is one of our foundational principles. This is one of the reasons why our loyal following has trusted us for nearly a half-century. To create efficacious supplements, significant investment in scientific research is critical. To that end, we’ve brought our labs and roster of scientists in-house to our production facilities to optimize cohesion between manufacturing...

Brand Anthem

For nearly 50 years, Solaray vitamins have helped people to Live Brighter. Wellness starts with the proven power of science and clean ingredients from the earth. Formulated to brighten your beginnings, fresh starts, and new freedoms through open doors, on open roads – these are the moments that fill us with life. To help you rise with the sun and start daily rituals and routines. In health, with heart, to nourish your wellbeing – these are the moments that fill us with peace. To meet each day with resolve and move with purpose and strength. Our ingredients help you reach...

What It Means to Live Brighter

To us, Live Brighter is more than just a tagline. Connected to our very name, it’s a general call to action for individuals of all backgrounds to pursue the very best for their personal health and that of their loved ones.   It means different things to different people, and we like it that way. Because no matter where you are in your wellness journey – whether you’re a seasoned veteran looking to optimize your regimen or a beginner who’s in need of some guidance to get started – we believe the quest for better health should be available to everyone. And...

Our Partners

On staying loyal. “We are who we surround ourselves with,” as the adage goes, and we take that to heart with regard to our partners. Since the inception of the brand in 1973, Solaray has been sold in the network of health food stores (HFS) as that channel best mirrors our own core principles in the comprehensive pursuit of wellness. The trust we’ve built with our customer consistently over time is also reflected in our partnership with HFS, as they are committed to curating and representing natural-based product as well. A special relationship exists between the customer and health food...

Our Values

This brand was created  and grown through ingenuity, consistency, and by investing in what’s truly essential. Our core principles today reflect the same driving forces.   Pursue Innovation. Continuously seek better solutions to improve health through leveraging the best that advances in science and technology have to offer. Don’t rest on our laurels. Push boundaries; redefine them altogether. There is always something more we can be doing for our customers, and the work is never done.   Uphold Quality. Create the best possible solutions for our customers, with clean ingredients from the earth. Assurance of state-of-the-art labs with advanced technology...

New Bottle, Same Trusted Product

Our bottles are starting to look different, and we are elated to share it with you. Our new timeless look better represents our rich heritage, the lifestyle we embody today, and the core principles that help us navigate both the present and future: To help people optimize their wellness through clean ingredients from the earth, consistent innovation, and a commitment to care responsibly for the planet. The Mountains   Some of the first Solaray bottles were hand-designed and manually printed right from our founder’s design desk. The view from that desk was nothing short of breathtaking. Utah is home to the...

Our Heritage

Here's to the trailblazers and orginators. The year was 1973. A man named Jim Beck returned from Vietnam plagued by a host of physical and mental ailments that medical professionals at the time couldn't address. Instead, he began his own research into natural remedies, turning most of his humble Utah home into a makeshift production facility. Through trial & error, he created 40 formulations in his own bathtub, pioneering the first versions of  our  supplements that, over the next five decades, grew to the goo+ solutions sold around the world that you know and love today. He noticed that these...

Who We Are

Since 1973, we’ve scoured the globe for the highest quality ingredients, connecting you with the most efficacious supplements to help you live brighter & embrace the moments that matter most. This is our mission statement printed on the side of each of our bottles. It’s also our way of life.   For nearly 50 years, Solaray has become the trusted name in multivitamins because our passion has always been simple and singular: to support you with some of the most effective, clean ingredients under the sun.  Trust with our customer is the most important thing to us – with over...

Repurposed: Our New PCR Bottles

We're makings strides to create a better earth, and that's why we are now making all our bottles with 100% Post Consumer Resin. Bottle Remade It’s no secret that Solaray is committed to providing customers with the best ingredients for optimal health. We’re also committed to making the world better than we found it. We’re reinventing our bottle game with 100% post consumer recycled plastic. This change represents a very exciting time for us as we initiate the move to a more sustainable future. Unlike virgin plastic bottles, the earth isn’t something we can easily replace. As a company that...