Live Brighter is more than Solaray’s tagline. These words are a call to action, encouragement for us all to reach our highest heights and realize our healthiest selves. And in so doing, to find the freedom to get out and explore—to do what we love with the ones we love and embrace the moments that matter most.
The Albuquerque International Balloon Fiesta is a true manifestation of Live Brighter. Every year, hundreds of pilots bring their bold, colorful hot air balloons to fly over the skies of New Mexico’s largest city, while hundreds of thousands of adventurous visitors gather to watch and learn—about ballooning and much more—with many even taking to the air themselves.
For the first time, Solaray had our own balloon at the sport’s premier event, piloted by a friend of the brand. We were also an exhibitor: Team members distributed supplement samples and held an exciting giveaway fitting for the festivities. One lucky winner received a limited edition Solaray x Carhartt backpack filled with supportive supplements and gear for their next balloon ride, hike, or other healthy activity—everything they need to unlock their possibilities and Live Brighter.
The 2022 fiesta marked the fiftieth year of this preeminent event. Solaray proudly celebrated our fiftieth anniversary in 2023. Want to learn more about this exciting milestone? Take a look back with us at how we’ve grown and evolved since 1973.
Watch the video above to experience the event for yourself. Want to know where we’re headed next? Stay tuned to our Facebook and Instagram accounts for info on upcoming Solaray events; we’d love to meet you.