Solaray recently brought our Food Is Not Enough campaign to life in New York City with an eye-opening pop-up experience. We were there to spread the word that the vast majority of us don’t get all the nutrients we need from food alone—that smart supplementation, in tandem with a healthy diet, matters for nutritional wellness.
Thousands of people stopped by the Solaray truck and display to take part in our activities and take in our interactive food equivalencies. The overwhelming reactions? Surprise that food is less nutritious today than it was 50 years ago, and at the percentages of the population lacking in important nutrients. Plus, shock at how much food it would take to get the same amount of vitamins and minerals in just a single serving of a Solaray supplement.
Doctors & Nutritionists Show Their Support of the Campaign
In support of our message that supplements are an increasingly important addition to a balanced diet, we were joined by Dr. Pamela M. Peeke, MD, MPH, FACP, FACSM, one of the Consumers’ Research Council of America’s top physicians and head of the Solaray Science Advisory Team, along with Chef Abbie Gellman, MS, RD, CDN, and Science Advisory Team member.
“Most Americans are deficient in essential vitamins and minerals. Contributing factors including some systemic issues can impact and frankly threaten a person’s overall nutritional health, like soil degradation, food scarcity, or limited access to nutrient-dense food sources … and the underlying issue of suboptimal nutrient absorption that impacts nearly all of us,” Chef Gellman explained. “Food Is Not Enough gets to the heart of this, expertly marrying the aggregate power of science and nature to ignite a conversation about the truths of supplements.”
Joy Bauer, TV personality, renowned health expert, and #1 New York Times bestselling author, attended as well, sharing that while food comes first, “I also understand that people often need supplemental nutrients.” She added that Solaray supplements “help fill in the nutrition gaps that can sometimes occur in even the healthiest of diets.”
Dietitian Amy Shapiro, MS, RD, CDN, echoed those sentiments: “I am not afraid to admit that even for those of us who aim to eat all the healthy stuff, all the time, food is not enough. With busy lives, depleted soil, and added stressors, it can be hard to get what our bodies require and to absorb all the nutrients we need.” In her words, a supplement routine makes “meeting nutrition needs easier and more consistent.”
Experts and participants were excited to learn about our latest innovation: Liposomal Multivitamins. Inspired in large part by the Food Is Not Enough campaign, these revolutionary new daily multivitamin formulas are intended to help solve the fundamental issues of nutrient availability and absorption: They are designed to offer superior bioavailability so you can rest assured you’re getting exactly what’s listed on the label.*
“Solaray Liposomal Multivitamins are one of the industry’s first solutions to address the challenge of sufficient nutrient absorption,” notes Dr. Peeke. “The recent patent-pending technology harnessed by Solaray experts is a paradigm shift for the supplement space and will help people finally receive the level of nutrition they expect from their vitamins.”
Learn More & Take Charge of Your Wellness
Weren’t in New York? Attended but want to learn even more about why food alone is not enough and smart supplementation can help you find nutritional balance? Read our in-depth article: Food Is Not Enough—Here’s Why & What Can Be Done About It. And for more from the event, check out the videos above and #FoodIsNotEnough.