Close Your Nutritional Gaps.

Nutritional gaps are far more common than we realize. Today’s Standard American Diet (SAD) simply does not provide all the nutrition we need. Not to mention, we live in a time of growing food shortages and lack of access to nutritious foods. Research suggests around 90% of the population doesn’t get enough essential vitamins and minerals from food alone—even when we’re doing our very best to eat healthily like we know we should and regardless of factors such as age, sex, and life stage that make our individual needs quite different. Food is not enough.

Nutritional Equivalency.

To illustrate the power of supplementation, we’ve calculated how much of a specific food you would have to consume to get the same amount of nutrients packed into our most in-demand products. The answer? In most cases it would be downright impossible to eat the quantities of nutrients delivered in a single supplement serving.

The Science.

These days, there’s a wealth of information available about healthy eating and how to optimize our diet. However, you shouldn’t feel like you’re doing anything wrong if your plates aren’t only full of healthy foods all of the time. Factoring in the constraints of time, resources, and access, for most Americans these dietary ideals become unrealistic.

Why Are We So Deficient?

Soil Degradation: Due to commercial farming practices and rising carbon dioxide levels, many nutrients the body needs have been depleted from soil, and thus from the food we eat. A landmark 2004 study published in the Journal of the American College of Nutrition compared today’s crops to those grown in 1950. Its findings? An up to nearly 40% decline in vital nutrients—from Vitamin C to Calcium, Iron, and more—among 43 different types of produce.

Food Quality: We’re busier than ever before, so convenient but low-nutrient processed foods and fast food have become standard SAD fare, taking the place of more nutritious options. Many people can’t access or have limited access to high-quality food sources to begin with, plus with the realities of our too-hectic schedules we often prepare and cook our meals in ways that don’t preserve their vitamin and mineral content. As a result, we don’t consume ample quantities of nutrient-dense foods to meet the daily recommended intakes.

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What Can We Do About It?

Pure, Potent Supplements. Smart supplementation, such as with Solaray’s efficacious, lab-verified products, can help reinforce a balanced diet and fill in any nutritional gaps you might be experiencing. The supplements you choose matters, because the body may only absorb a portion of nutrients found in traditional vitamin and mineral products.

Nutrient Absorption: “The fact that people absorb far less nutrients than they realize is an often-overlooked truth,” says Dr. Pamela M. Peeke, MD, Head of the Solaray Science Advisory Team. "Even the most purposeful, curated, ‘healthy’ food diets will have naturally occurring nutritional gaps.” Solaray supplements work in tandem with food—not instead of—to better support wellness so you can reach your highest heights.

The Trusted Name in Supplements

Pioneers in supplement health and wellness for nearly half a century, Solaray sources only the best, cleanest ingredients, ensuring they meet our stringent quality standards and rigorously testing them for identity, purity, and potency at our state-of-the-art, cGMP certified facility. We pride ourselves on a legacy of innovation and efficacy.

Backed by science, rooted in nature, and with a consistent track record of award-winning products, we’re wellness partners you and your loved ones have counted on for close to 50 years, and can continue to count on for many more.

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Direct Relief.

As part of the Food Is Not Enough campaign, Solaray will provide financial and product donations to support Direct Relief, a nonprofit humanitarian organization that provides emergency medical assistance and disaster relief in the United States and internationally to those who need it most.


What America’s Missing, A 2011 Report on the Nation’s Nutrient Gap, based on National Health and Nutrition Examination Survey Data.

Donald Davis, Melvin Epp, and Hugh Riordan, “Changes in USDA Food Composition Data for 43 Garden Crops, 1950 to 1999,” Journal of the American College of Nutrition 23, no. 6 (2004): 669-82,

Mary Cogswell et al. “Sodium and Potassium Intakes Among US adults: NHANES 2003-2008,” American Journal of Clinical Nutrition 96, no. 3 (2012): 647-57, “Micronutrient Inadequacies in the US Population: An Overview,” Oregon State University,

Anne Marie Uwitonze and Mohammed S. Razzaque. “Role of Magnesium in Vitamin D Activation and Function.” The Journal of the American Osteopathic Association 118, no. 3 (2018): 181,; American Osteopathic Association. “Low Magnesium Levels Make Vitamin D Ineffective: Up to 50 percent of US Population Is Magnesium Deficient,” ScienceDaily, February 2018,

Victor Fulgoni et al. “Foods, Fortificants, and Supplements: Where Do Americans Get Their Nutrients?” Journal of Nutrition 141, no. 10 (2011): 1847-1854,

American Society for Nutrition, “Most People Think Their Diet Is Healthier Than It Is,” exploration of preliminary USDA research, June 14, 2022,

“Public Views About Americans’ Eating Habits,” Pew Research Center, December 1, 2016,

Alida Melse-Boonstra, “Bioavailability of Micronutrients From Nutrient-Dense Whole Foods: Zooming in on Dairy, Vegetables, and Fruits,” Frontiers in Nutrition 7 (2020),

Sebastian J. Padayatty, MRCP, PhD et al. “Vitamin C Pharmacokinetics: Implications for Oral and
Intravenous Use,” Annals of Internal Medicine 140, no. 7 (2004): 533-528.

“Dirt Poor: Have Fruits and Vegetables Become Less Nutritious?” Scientific American, April 27, 2011,


Always talk with your healthcare practitioner to see if a supplement regimen is right for you. Pregnant or nursing mothers, children under 18, and individuals with a known medical condition should consult a physician before using the products mentioned here or any dietary supplement.